| Justin Beiber, a Canadian pop and R&B singer is a 16 year old teenager. He rose to fame through YouTube; he posted his videos covering popular music hits in local singing competitions. Scooter Braun, who later became his manager, was the first one who noticed Justin's talent via his performances on YouTube. Braun arranged for Justin to fly out to Atlanta and check out the studio. He met Usher there and wanted to sing one of his songs to him. The singing did not happen that day but later that year, Justin got a call from Scooter saying that Usher wanted to hear him sing. Justin wasted no time, flew to Atlanta, sang "You got it bad" to Usher, got signed on the spot and the rest, as they say, is history. Beiber signed to Raymond Braun Media group which is a joint venture between Braun and Usher. He also got into a recording contract with Island Records offered by L.A. Reid. |
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| Justin's debut single called "One Time" was released worldwide in 2009. It got into the top 30 in more than 10 countries. His debut release, My World, followed shortly and it became a certified platinum in the US. It made Justin the highest debut by a new artist and the first artist to have seven songs from a debut album to make it to the Billboard Hot 100 chart. Beiber was born to an 18 year old mother, Pattie Mallette. He was raised as an only child and his mother worked low paying office jobs. Justin taught himself to play the piano, drums, guitar and the trumpet. He was musically talented and participated in many singing competitions from an early age. Justin's proud mother uploaded his performances on YouTube mainly for their friends and family to see the performances, but over the months Justin's fame grew. Scooter Braun was searching for videos of a different voice and a different singer when he chanced upon the videos of Justin's performances. He tracked Justin down, found his school and contacted Pattie Mallette. Mallette was initially reluctant to have anything to do with Braun. But then she sought counsel with her church elders and finally permitted Justin to go to Atlanta to record some demo tapes. After Justin sang for Usher, the deal was done. Justin's story shows us how even small town people with talent and the right agent can make it to the top. Do a search on YouTube and you will find thousands of singers who spread across the entire spectrum of talent. Sure, if you are incredibly talented, you will be noticed. But you need to be noticed by the right people, and that's what happened with Justin. Bieber has performed in several live shows and tours and he routinely promotes his albums. He also performed for the US President Barack Obama and First Lady Michelle Obama at the White House for Christmas. Beiber shot to fame after he proved himself by attracting millions of views on his YouTube videos. He still continues to upload his videos and regularly interact with his fans via Twitter. Though this serves marketing purposes as well, it is part of the appeal of Justin Beiber, the teenage singer/song writer. |
Friday, December 16, 2011
Justin Beiber - An American Teen Frenzy
Wednesday, November 9, 2011
Trying to Find Another Beiber? Create a Music Marketing Plan
With over 100 million videos uploaded and around 200 million viewed each day, the Internet has spawned a monster in the form of YouTube. Naturally, with the infinite number of videos, there's a lot of trash in there. But sheer number offers a great chance of finding a nugget amid the muck. It's mathematically impossible not to.
In fact, Justin Beiber, one of the biggest teen pop sensations now, started on YouTube with at least 55 million hits for his rendition of Aretha Franklin's Respect before a label even gave a second glance. There's also Dondria whose single You're the one is topping the charts. Of course, there's also Lady Gaga who first broke out on YouTube and MySpace Music.
Songs By Justin
Their success stories are not a dime-a-dozen variety. Talent in the cutthroat music industry, strangely enough, is a very disposable commodity. It's not enough that you a friend with a world-class talent on your hands, you must also have a solid music marketing plan.
If you're starting from scratch, remember that the idea is to get your talent noticed. That means promotions, that means networking, that means cajoling and begging, as well as endless negotiations and bargaining.
After identifying your artist, create your own music marketing plan and below are several guides that can serve as your jump-off point:
Develop a career path - What do you want your artist to be known and what is his/her target market? Set a viable period that will track the career progression of your artist. Know also when to pull the plug.
Marketing tools - There are a number of music marketing tools that you can utilize to get the word about about your artist. You can use brochures, press releases, tarpaulins, leaflets, and with the advent of the Internet, you can also use websites or social networking sites like Facebook, MySpace, Twitter, etc.
Networking - This is probably the difficult part in the music marketing plan because it entails savvy interpersonal skills as you try to convince record labels into signing your artist. You can also work with other press relations companies to try to drum interest for your artist. This part of the process, however, means you may have to cough up money for the promotion. And hiring these firms doesn't come cheap.
Roadshow - Get your act on the road. It's unlike the traveling circus of the old where you don't skip even the smallest towns for appearances, autograph signing, radio guestings and quick performances. The objective if two-fold: to sell some CDs and to allow people to know the artist personally.
Sales plan - After creating the album and designing the cover (which you oversee yourself), you can now move to the sales plan. You go back to your target audience and how you want your artist packaged. Knowing you can't cover all your bases, prioritize your plan according to the needs of your artist and the music.
Post-assessment - Monitor the sales so you can adjust your music marketing plan and also re-package your artist, if necessary.
Trying to Find Another Beiber? Create a Music Marketing Plan
Eugene Sturdivant is the CEO of www.StreetDreamerZ.com, an online project oriented entrepreneurship program that gives everyone a chance in training and real-world experience in the music industry. This site offers a project-based curriculum that teaches you on starting up your own music business and making it big in the long run. Rest assured this company will definitely have a solid music marketing plan, for you and your business.
Friday, October 28, 2011
Justin Beiber Concert Tickets - Know the Singer Who is Loved by Millions
Justin Beiber is all set for his 2010 tour and those who are trying to get access to Justin Beiber concert tickets would already know that getting the tickets to his concerts is more than a little difficult. The artist is loved by millions and people are trying their best to get hold of Justin Beiber concert tickets so that they can get the chance to see the star live.
Background on Justin Beiber
Justin Beiber is a Canadian who was born in the year 1994 and is a noted R&B and pop singer. The artist had posted his performance on YouTube which where they became immensely popular. Scooter Braun saw these performances and signed up as his manager. He arranged for Justin to meet Usher and very soon the artist signed a joint venture with Usher.
All Songs By Justin Bieber
One Time had been his debut single and had been released in the year 2009 and in more than ten countries it came up in the top thirty. My World had been his debut release which went platinum in the US. He had been the first artist to have 7 of his songs from the debut album on the Billboard Hot 100 chart.
How did Justin Beiber Start his Career?
Those who are planning to get Justin Beiber concert tickets would love to know that he had tought himself to play trumpet, guitar, drums and piano and along with his mother he posted his videos on YouTube for friends and family. Scooter Braun saw these videos and arranged for him to meet Usher who arranged an audition for him at the Island Records.
The video One Time from his album My World had vocals from Usher who also appeared in the music video. In the first week of the release the video reached 12th position on the Canadian Hot 100 and on 17 at Billboard Hot 100. Favorite Girl, Love Me and several other songs from his album became immensely popular. His single Baby featured Ludacris and became his biggest ever hit which scored a number 5 on the Hot 100 and within the top ten in 7 other countries.
The album received great reviews from critics and fans were all mesmerized by him. His album made him the youngest male artist to top the charts since the year 1963 when Stevie Wonder had topped the charts.
It is no surprise that there are thousands of people who are trying everything they can in order to get access to his concert tickets. However, getting the tickets is not an easy task. If you have been trying to get access to tickets and have found it an impossible task then you should know that you still have a chance to purchase Justin Beiber concert tickets online for a great price instantly.
Justin Beiber Concert Tickets - Know the Singer Who is Loved by Millions
To know more about Justin Beiber concert tickets and to get access to several other tickets, please visit http://www.eticketspace.com.